Fort Mill, South Carolina, March 16, 2012. Continental Tire the Americas, LLC (“Continental”) announced today the winner of its naming contest for its truck tire emergency road service program’s mascot.
Carolyn Laufer, of Laufer Trucking in Hartford, Wis., provided the winning mascot name for TrukFix, the emergency road service program for Continental truck tire national account customers. The friendly mascot, who represents excellence in service, fast response times and unparalleled communication with drivers, has been officially named “Axle.”
As the winner of the contest, Laufer receives an iPad® 2 mobile digital device. Four other entrants who suggested the name will receive miniature Axle mascot dolls. More than 1,300 people entered the contest via the Continental Tire Facebook page, Continental Truck Tire website, TrukFix website and Continental’s Horsepower dealer reward program website.
“We want to thank all of our customers for providing these creative and fun naming suggestions for our TrukFix mascot, and for visiting us on the Continental Tire Facebook page and websites. Now we’ll be putting Axle to work as he assists us in providing the absolute best in emergency road service. The TrukFix program, with Axle’s help, is already proving to truck operators across North America how Continental can get them back on the road quickly and reliably in case of a breakdown,” said Clif Armstrong, director of truck tire marketing for the Americas.
Continental will complete the unveiling of the mascot and give away miniatures at the Mid-America Trucking Show, March 22-24 in Louisville, Ky. The Continental pavilion is located at booth #18252. The Continental TrukFix and Dealer Locator app can be downloaded for iPhone and iPad at the Apple iTunes store.
With sales of €30.5 billion in 2011, Continental is among the leading automotive suppliers worldwide. As a supplier of brake systems, systems and components for powertrains and chassis, instrumentation, infotainment solutions, vehicle electronics, tires and technical elastomer products, Continental contributes to enhanced driving safety and global climate protection. Continental is also an expert partner in networked automobile communication. Continental currently has approximately 164,000 employees in 46 countries.
Effective August 1, 2011 the businesses of Passenger and Light Truck Tires, Truck Tires, Bus Tires and Industrial Tires, as well as the Two-Wheel Tire activities have been organized into one Tire Division. As one of the world’s leading tire manufacturers, with more than 41,000 employees, the division achieved cumulative sales of more than €8.8 billion in 2011. Today, the Tire division has 22 production and development locations worldwide. The broad product range and continuous investments in R&D make a major contribution to cost-effective and ecologically efficient mobility.
The Commercial Vehicle Tire business had sales of more than €1.8 billion in 2011, making it one of the largest manufacturers of truck, bus and industrial tires worldwide.
Continental’s Tire Division is an Official Sponsor of the German DFB Cup, the UEFA EURO 2012TM in Poland and the Ukraine, and the 2014 FIFA World CupTM in Brazil.
For more information:
Communications Manager, Commercial Vehicle Tires
Continental Tire the Americas, LLC
1830 MacMillan Park Drive
Fort Mill, SC 29707